The Robert Mondavi Institute for Wine and Food Science Lectureship Series Inaugural Lecture was held September 30, 2004 at the Robert and Margrit Mondavi Performing Arts Center, Studio Room

9:00 - 10:00 Registration
10:00 - 10:10 Welcome: Clare M. Hasler, Executive Director, RMI
10:10 - 10:20 Remarks from the Chancellor: Larry Vanderhoef
10:20 - 10:30 Introduction of the speaker: Neal Van Alfen, Dean, College of A&ES
10:30 - 11:00 Davide Francke, Vice President of Sales and Marketing, Robert Mondavi Corporation "Where Does Fine Wine fit into the Global Wine Industry?"

Buehler Alumni and Visitors Center, AGR Room

11:15 - 12:15 Lunch
12:15 - 12:45 Deborah Perkins, Head, Food and Agribusiness, Rabobank "The Consumer Decides"

Robert and Margrit Mondavi Performing Arts Center, Studio Room

1:00 - 1:45 Douglas Muhleman, Group Vice President, Brewing Operations and Technology, Anheuser-Busch, "The Dynamic Relationship Between Brewing, Agriculture and Food Science"
2:00 - 2:45 John Malin, Chief Technical Officer, Mars, Inc. "The Future of Food.The Next 219 Years"

Buehler Alumni and Visitors Center, Founder’s Room

3:00 - 3:45 Free time-suggested pastime: Arboretum Tour – Museums, Galleries and Art

Robert and Margrit Mondavi Performing Arts Center, Grand Tier and Balcony

4:00 - 6:00 Social – Wine (Formal tasting with David Franke), Beer, and Chocolate

The Lectureship Series Inaugural Lecture on September 30, 2004 was sponsored by: